Task Environment Of Samsung

Task environment analytic thinking

Customer analysis

In 2010,Samsung introduced 74 products in China market. It emphasizes brand personality and fashion closely in its outward appearance design. Main features of its products attracting consumers are thinness and delicateness. Samsung thinks that it is as important to build brand equality as put forward sales of middle- gamey finale products.

Samsung positions its master(prenominal) market in the middle-high end market. Its main customers are junior generation aging from 22-35.Most of them young white collars who have good education background and high income. They enjoy social activity and pursue fashion. Not but do they have the relatively higher consume index but also the courage of trying new products. Samsung focuses on design optimization and introduces new products very frequently, which suite its main customers preference of fashion and freshness. Whats more, they pursue outstanding exist performance and practical value, rather than blindly following the public. And because of their inactive income and certain economic power, this group of people is the most in all likelihood royal customer in the future.

For so long, Samsung has making its great success depending on its center field competence rather than the total technology.



The beautiful design and quick updates of products are main presentations of its core competence, which is also the main reason of the customers consuming behavior. To hold its main customers, Samsung will continue its effort in the combination of product design and product quality.

Competitor analysis
According to the sales inform and brand attention report in 2010 and 2011 in China market, Samsung, apple iPhone and Nokia occupy the top three. In the view of sales and market share, both Apple iPhone and Nokia should be the main competitors of Samsung. However, in the respect of product situation and shared customer, the real competitor of Samsung should be Nokia. Several reasons sum to the point:...If you want to get a full essay, assemble it on our website: Orderessay



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