Natureview

MRK526 Marketing Channels
Individual Case Analysis

Instructions:HAND IN USING SAFEASSIGN

1. Getting Started
Scan the bailiwick, looking for the main issues/problems to be solved. Then, read the case, taking detailed notes on information that result help you to solve the issue/problem. Next, determine between what the actually important information is, and how it impacts on the issues/problems. Once you are trustworthy that you know all the key information, discuss possible alternatives (not ineluctably the same as the ones offered in the case). Select the best alternative, and because determine what the firm needs to do, specifically, to be able to experience your recommendation. When thinking about a case, put yourself in the billet of the decision maker in the case. The use of role-playing as a part of the analysis can be very useful. It helps you summation some feeling for the perspective of the key parties at the quantify the case took place.

It is very common for people to jump at the solution before a full analysis of the particular is done. Your success on the cases depends on you fully evaluating the existing touch innately before attempting to find the right answer. You leave behind find that the grading of the case strongly emphasizes a thorough analysis, and not the right answer.

2.



The Write-up
A written case analysis is usually 6 8 pages long, although there is no maximum number of pages. Quality is more important than quantity. use 12-point font, double-spaced. Your analysis should follow this format:

a) Executive sum-up/Introduction
maximal 1 page. Summary of the main issues/problems, your key points in the authoritative situation and recommendations. The Executive Summary provides a snapshot for a busy senior executive. It is best to write the Executive Summary after you have competed the case.

b) Identification of the problem
It is often said that a problem well defined is a problem fractional solved. This is certainly the...If you want to get a full essay, arrangement it on our website: Orderessay



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