McDonald’s is the world’s largest fast-food restaurant chain. It has more than 30,000 restaurants in all over 100 countries. Over one one million million million more customers were served in 2007 than in 2006. Although net income was down by $1.1 billion in 2007, McDonald’s sales were up 6.8%, and gross was a record high of $23 billion. “The unique parentage relationship among the company, its franchisees and suppliers (collectively referred to as the System) has been key to McDonald’s success over the years. The business model enables McDonald’s to play an integral voice in the communities we serve and consistently deliver relevant restaurant experiences to customers.” (McDonalds, 2008, 25).
McDonald’s overall strategic excogitate is called Plan to Win. Their counseling is not so much on being the biggest fast-food restaurant chain, rather it is more focused on being the trump fast-food restaurant chain. McDonald’s “strategic alignment behind this plan has created better McDonald’s experiences through the execution of multiple initiatives surround the five factors of exceptional customer experiences – people, products, place, price and promotion” (McDonalds, 2008, 25).
McDonald’s also incorporates geographical strategic plans. In the U.S., McDonald’s strategic plan continues to focus on breakfast, chicken, beverages and convenience. These are the core areas in the United States. McDonald’s has launched the Southern Style Chicken cookie for breakfast and the Southern Style Chicken Sandwich for lunch and dinner. In the beverage business, McDonald’s starting introducing new hottish specialty coffee offerings on a market-by-market basis. In Europe, McDonald’s uses a tiered menu approach. This menu features premium selections, pure menu, and everyday affordable offerings. They also “complement these with new products and limited-time food...If you desire to get a full essay, order it on our website: Orderessay
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