Drowling Mountain

Executive Brief for Drowling plug

To: Martin Cartier From: Muwei Chang
Re: mod Strategy for Drowling volume Date: 10/14/2012

Brief Summary
Drowling Mountain is a ski mend that offers deal leisure convictions and be passionate about winter sport. Right now, this company faces diminution in revenue due to various causations; the ski renovate is located remote away from New York City, too many another(prenominal) competitors which imposes the toll and our current state of economic recession. Based on those reasons, first I would like to analyze Drowling Mountains internal environment and external environment, and then I allow give you recommendations to improve the current financial situation.
External Environment
The multinational economy is still sitting comfortably at the lower basin and this has caused a tremendous redness of customers for the ski resort due to reduction in income. Nature also plays a big part at preventing profitable income. If the amount of coke does not reach optimal condition, the ski season may be cut short. Under these uncontrollable circumstances, Drowling Mountain ordain no doubt suffer a great loss in overall revenue and a dangerous future.




intrinsic Environment
The problems for internal environment to affect this company which argon far distance from away those big cities, such as New York City and Albany and Drowling Mountain is not the only ace choice for people to do ski sport. There are some competitors around this Mountain, such as Devils Hill. Moreover, people should drive five hours from New York City to Drowling Mountain that will cost people a lot of time and money to go there. They are not only dispel their times to do this round trip and also use too much money in gas fees. On the other hand, Devils Hill uses lower price to appeal customer to come there to ski. It is a reason why Drowling Mountain has a difficult situation in making profit.
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