Environmental Factors

Environmental Factors
MKT/421

Environmental Factors
Environmental factors can influence and assemble the way an organizations make marketing decisions locally, nationally, and globally. McDonalds is one of the many an another(prenominal)(prenominal) organizations that has years of experience in the global market and has steeply-developed their marketing plans based on environmental factors such as economic interdependence, merchandise practices, and culture differences etc. In 1965 McDonalds went national and today is the leading global foodservice retailer with more than 30,000 restaurants, set(p) in more than 100 countries (Daszkowski, 2012). Throughout this paper, various types of environmental factors and how these factors influence and effect marketing decisions for McDonalds will be discussed.
Global Economic Interdependence
Global economic interdependence is a Characteristic of a society or macro-economy with a high degree of division of labor, where passel depend on other people to produce most of the goods and services required to carry life and living (Economic Interdependence, n.d.). In McDonalds particular case, their personal credit line growth in the U.S. as forced the organization to project at other avenues to purchase beef because of the shortage in prevail beef in the U.S.



According to (Kilman, 2004), About 20% of the beef used by McDonalds Corporation restaurants in the U.S. instanter is from foreign cattle. A McDonalds spokeswoman said a shortage of lean beef in the U.S. is forcing the corporations hamburger suppliers to turn to cattle from Australia and saucily Zealand (para. 23). McDonalds has definitely noticed the need to rely on other counties to produce beef in order to hold on up with their customer demands.

Effect of Trade Practices and Agreements
The effect of trade practices and agreements with McDonalds and other countries is currently taking place surrounded by Australia and New Zealand. According to (McDonalds 24/7, 2007), The $21.6 billion company now feeds a record 27 million people every...If you want to get a full essay, order it on our website: Orderessay



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