Chapter 1
Overview of Electronic Commerce
Learning Objectives
Upon completion of this chapter, you will be adequate to(p) to:
1. Define electronic mercantilism (EC) and describe its various categories.
2. cover and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Describe the digital revolution as a number one wood for EC.
5. Describe the railway line environment as a driver for EC.
6. Describe some EC business models.
7. Describe the benefits of EC to organizations, consumers, and society.
8. Describe the limitations of EC.
9. Describe the contri unlession of EC to organizations responding to environmental
pressures.
10. Describe online genial and business networks.
Content
Dell Using E-Commerce for Success
1.1Electronic Commerce: Definitions and Concepts
1.2The EC Framework, Classification, and Content
1.3The Digital Revolution Drives E-Commerce
1.4The assembly line Environment Drives E-Commerce
1.5EC Business Models
1.6 Benefits and Limitations of EC
1.7Social and Business Networks
1.8The digital Enterprise
1.9Overview of this Book
Managerial Issues
Real realism Application Case: Google
Answers to Pause/Break Section retread Questions
Section 1.
1 Review Questions
1.Define EC and e-business.
Electronic commerce is the process of buying, selling, or exchanging products, services, and information via computer networks. E-business is a broader translation of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and mannersing electronic transactions deep down an organization.
2.Distinguish between pure and partial EC.
Companies utilizing pure EC conduct all of their business online. Businesses utilizing partial EC conduct a portion of their business online and a portion of their business off-line.
3.Define click-and-mortar and pure play...If you want to get a right essay, order it on our website: Orderessay
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