Cocacola Case Study

Jerry C. Londenberg
Module #2
Coca-Cola Case Study
Business Ethics, fountainheads 1-3

Question #1: What social function does corporate composition play within organizational cognitive process and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. atomic number 18 these factors consistent across stakeholders? Why or why non?
Unfortunately the most effective tool to restore ones reputation is time. I dont mean just school term and waiting either. I mean it takes a lot of micro things throughout time to change ones reputation and to rebuild intrust with stakeholders. I think the most important thing is to have-to doe with relating to the client. When a company relates to its customer they build a relationship, a trammel if you will. I personally enjoy Coca-Cola and drink it regularly. I enjoy the variation of cans (i.e. Santa or the Polar Bears for Christmas). This may await very menial but in reality it is very smart because it is a positive reinforcement of the good in this world. The other thing in relating to customers is becoming environmentally friendly. This is a not so new trend anymore, however I see very few corporations fetching this stand and taking it seriously. And last but definitely not least is being good to your own.



What I mean by this is taking perplexity of your employees. A happy employee says a lot about a corporation and its morals. When an employee feels discriminated against it not only affects that team but it affects the customer as well. When you learn that a company is firm, fair, and consistent, with all of its employees a little respect is given and in turn that bond is reinforced, creating a loyal employee and a solid customer base.
Question #2: Assume you have just become chief operating officer at Coca-Cola. Outline the strategic steps you would take to indemnity the concerns emanating from the companys board of directors, consumers, employees, and business partners; governments; and the...If you want to pull in a full essay, order it on our website: Orderessay



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