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When in November 1945 John H. Johnson, a 27-year- gray disconsolate businessman with a vision and an abiding faith in himself, launched Ebony magazine, his measure couldnt have been more perfect. World War II had only come to an end and thousands of Black GIs who had helped make the world harmless for democracy were returning to civilian life, ready to challenge racial discrimination at home. Ebony, says Publisher Johnson, was founded to project al proportionality of the Black personality in a world everlasting(a) with stereotypes. We urgencyed to give Blacks a naked as a jaybird sense of somebodiness, a new sense of self-respect. We wanted to tell them who they were and what they could do. We believed then--and we believe now--that Blacks infallible positive images to fulfill their potentialities. Thanks to that winning formula, Ebony, whose name was the stirring of the publishers wife, Eunice W. Johnson, immediately captured the No. 1 spot as the most widely circulated and most popular Black magazine, a position it has been able to maintain for 50 consecutive years. In keeping with its mission, Ebony began chipping away at old stereotypes and replacing them with positive Black images by highlighting the achievements of Black men and women that had heretofore been ignored by the general press.

So systematic had been the exclusion of Blacks from the White-controlled media that many people, including--sadly enough--a fair number of Blacks, had drab doubts about Blacks ability to perform as well as their White counterparts. Ebony helped change all that. With articles and dramatic photos, the new publication confronted bow undaunted Black individuals were able to run over poverty and racial barriers and succeed in structure viable careers in education, business, sports, the military, entertainment and the arts. While monitoring the current saga of Black progress, the magazine also put its resources to work to show its readers that Blacks had a history to be proud of and that even during slavery,... If you want to get a full essay, order it on our website: Orderessay

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