Case

Statement of the Problem How could e Ink will be equal to(p) to balance the resources required in the short-term to generate revenues with those involve to produce a long-term home run? Objectives 1. To mention e Inks position in the e-reader securities industry that provides displays to demesnes leading products including Amazons Kindle and Sonys E-Reader. 2. To lodge to seek agreements and partnerships with other top firms. 3. To continue develop new-made technologies by increasing e Inks R&D. Areas for Consideration 1. Consider e Inks trade cogitate for consumer to accept new technologies. 2. Maintain an extensive supply chemical chain and high-profile partnership with top firms. 3. Consider perpetrateing much in R&D to make developing technologies work. 4. Consider a merger, acquisition or IPO 5. Consider developing a kink engineering for e-book themselves which is a 3 billion dollar market size. Theoretical Frameworks Strengths: ? eInk provides display technology for all major e-readers deportation real products such as Sony, Amazon, and Barnes and Noble. ? elink had a manufacturing agreement with a $10 billion to Japanese firm ? Far away to the technology of the competitors, e Ink displays dont need a backlight which can also be read in sunlight.

? eInk has more than 150 patents issued to protect its technology which includes the methods for manufacturing, processes for assembling finished displays, and techniques for incorporate the displays into finished products. ? E Ink was named as one of the cardinal Cool Companies of 1998 ? Philips invested to e Ink that would help design and get on display module in Japan. ? E Ink had strengthened a world-class team Weaknesses: ? Lacked of market focus ? Undefined business model ? E Ink was not competitive when it comes to electronics ? Limited fund to invest in its R&D Opportunities: ? eInk is a breakthrough technology that the world will be using for the next... If you want to get a full essay, order it on our website: Orderessay

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