Kfc Swot Analysis

KFC SWOT analysis A SWOT analysis is an activity where a level evaluates its most significant strengths, weaknesses, opportunities and threats. This is report to capitalize its key strengths, overcome or alleviate its major weaknesses, ward off significant threats, and take advantage of promising advantages. Strengths and weaknesses represent the firms internal capabilities. i.e. operating procedures, operating costs, human resources and strategical intent involved in producing its core products. Opportunities and threats originate from immaterial the organization. i.e. competition and poultry suppliers in the case of KFC. STRENGTHS 1. KFC has the strongest brand in the fast food industry. This is pertinent to consumer loyalty and attracting the right split up of franchisee. This is pivotal to the success of the franchise. 2. The quality of food is a key strength to KFC. The quality is defined by the YUM! and controlled by the topical anaesthetic franchisees. There is a global standard, with regard to the quality of the KFC meals. In South Africa the poultry producer for KFC is Rainbow chickens.

It is a well attest firm and has considerable funding from Remgro, so continual improvements in breeding and general rearing techniques are easily afforded and then the quality of the chicken supplied to KFC is of superior quality. 3. The KFC recipes allow for quick a processing time, which makes it all the more convenient and more gentle to prospective clients. 5. Due to the education levels in SA, a conventional franchising strategy is best as there is no direction for an individual managers interpretation which could damage the KFC brand. WEAKNESSES 1. KFC predominantly cooks its chicken in ve arriveable oil called trans fats. This is an unhealthy method acting of cooking. It also uses genetically modified chicken, which is highly controversial amongst the better and health conscience. People are more concerned with healthiness in food and higher quality of their food. 2. KFCs... If you want to get a full essay, order it on our website: Orderessay

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