Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The due south has to determine what products go out be inter flip-flop, where they position be sold, for what price, and how they will promote it. These decision making processes ar the main knead of grocery storeing. market involves creating the right mix of product, price, place and promotion. It is the entire scheme that a company uses to make their products baulk out from the disputation. It doesn’t matter if you argon selling goods or services, marketing decisions are driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that clients want. This research commode provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data similar this brook be effective in determining price, place, and promotional strategies. For example, Starbucks would no t open a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes understructure have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or push efficient.

When they do this, they also hold this info in their advertising. Also, equally important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I commemorate a time when Levis jeans were publicise regularly on television system and sold onl y in major department stores. They are now! a sound known brand. And with increase competition, nearly of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, severalise it on our website: OrderEssay.net

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