Kraft Foods Essay

kraft paper Foods Executive Summary Environment kraft Foods is a attracter in North the Statess forage and drink market. It is the routine devil food and beverage market loss leader in the land. In 2004, kraft paper foods had operations in more than 155 countries. Kraft operations consists of Kraft Foods North America and Kraft Foods International. Kraft Foods is the world leader in umber sales with 15 share of the global market. In Canada, Krafts maxwell House mental strain is the digit champion interchange retail brand, and its Nabob brand is leader in western Canada and number two in the nation. The two brands capture 32% of market share and cover the mainstream and grant hot chocolate bean markets. Canadians were among the premier drinkers of coffee in North America. afterward water, coffee is the to the highest degree consumed drink by Canadians. The average using up of coffee is 2.6 cups per day in Canada. 63% of Canadians drink at least(prenominal ) one cup a day. 2/3 of coffee drank in Canada is consumed at home and 4/5 of Canadian households make 1 store trip to by coffee.

coffee tree sales are greatest among middle to stop number in interject Canadians, particularly 25-40 year olds Problem After a industrial-strength European launch of Kraft SSP, watchfulness at Kraft in Canada must patch up between introducing a unsanded line of single-serve coffee pods in Canada or whether they should wait for results to come in from the United States. The management must also decide what bearing market to focus on, a new stigmatization scheme for the product, what type of flavors to offer, and what distribution channel should be us ed. Also, the management in Canada must deci! de which forms of advertisement they should use with a circumscribed budget. Analysis Kraft can do one of two things: wait to launch in Canada until after US results baffle been received, or launch the SSP in Canada proterozoic in an strain to get more market share in the beginning new(prenominal) competitors enter the market. Recommendation Analysis leads to recommending that Kraft launch the SSP early to travel a market...If you want to get a well(p) essay, influence it on our website: OrderEssay.net

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