Generic vs. Brand Name Products

ABSTRACT
If scar and generic cookies and fruit snacks are tastes, then the fool will be preffered. in that location are 17 subjects in this try out, 3 males and 14 females ages 16 and 17. The participants will tastw both crisscross and generic cookies and fruit snacks and write on a turn out of paper which group they preferred best. The tasteer will then front the slips of paper to find out which harvest-homes are preferred. The results show that 15 participants preferred the brand cause cookies while 6 preffered the generic, 11 participants like the brand name fruit snacks while 6 preffered the generic. This test proved that consumers prefer brand name products all over generic.
INTRODUCTION
The scientific problem under study is to establish which deal like better, brand name products or generic products. This experiment was conducted to determine which product people prefer: brand name or generic products. Many other experiments have been conducted to bring to an end which people believe to be better. In one experiment the researcher randomly picked 43 psycholgy students to participate in his experiemnt.



He then sepa treasured them into two sepa sum up groups and gave each of them a questionnaire, one group had a picture of a brand name cereal at the top, and the other group had a picture of generic cereal at the top of their questionnaire. There were ten questions on each questionnaire that the participants were to answer after mouthful the cereal. Five questions were behavioral based questions, and the other five were to rate the taste and perception. The results reveal that the brand name was the preferred product with more preference in each aspect of the experiment: taste, color, texture, and the overall rating (Angela, 2006). In another experiment researchers had participants rate the color swatches with either a brand name such(prenominal) as mocha, or a generic name such as brown. The results confrim that the name of the color swatches drastically affect the consumers...If you lack to get a full essay, order it on our website: Orderessay



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