Celcom

CORE COMPETENCIES OF CELCOM Oldest Telecommunication Company 1988 witnessed the dynamic birth of Celcom, a booster cable nomadic telecommunications provider in Malaysia. Since its inception, Celcom has steadily made its comportment felt in the Malaysian market place. It has, always continued to ranch its wings and is undeterred by the dynamic nature of the vigorous communication industry. Celcom is the runner mobile company in Malaysia and in the region to offer Easy GPRS to its customers. Easy GPRS is an automatic and circular-knit activation of GPRS settings with just one simple SMS. Another first is the SIMcard Rescue, a swear out that enables customers to back up their contacts in the SIMcard without harassment about losing their valuable contacts during cases of phone/SIMcard damage, handset lost, etc. Currently, this company serves near 8.8 million customers around the world. Being the oldest and most experienced amongst the three, celcom has many another(prenominal) competitive advantages against its major rivals Digi and Maxis. They currently posses the highest trend in the market share, giving the highest coverage, many products features and having the highest customer size in the Malaysian market.

They are applying many future strategies to maintain their position as the market leader in the Malaysian market like niche marketing, business package development, intercontinental and international service expansion Services Provider Celcom is the countrys most experienced and premier mobile telecommunications company and offers the widest coverage in the country covering 98.8% of the be areas. Celcom has ongoing investments in network coverage, capacity and performance, and intends to maintain its engineering leadership and position as the countrys best mobile service provider. Celcoms core business is in providing prepaid and paid mobile voice services. Its strong growth has been further supplemented by the growing data services segment and mobile broadband business, making it... If you want to get a full essay, grade it on our website: Orderessay

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