Panasonic

Factiva Panasonic Reaches Wide -- and Low -- With Appliances for Emerging Market By Daisuke Wakabayashi 930 language 9 July cc9 The Wall Street Journal J B1 position (Copyright (c) 2009, Dow Jones & Company, Inc.) Dow Jones TOKYO -- Panasonic Corp. wants a bigger share of sales in developing markets, but knows that its $1,200 large-screen plasma-display TV sets and $3,000 nanotechnology scrapboxs are beyond the advert of low-wage families. So the company is planning a new bank line of offerings that could include TVs for $50, air conditioners for $100 and washing machines in the $200 range -- but reaching those prices means offering scaled-down models that lack many of the features typically found in such products. By reducing features and localizing design and manufacturing, Panasonic believes it can save money on labor, materials and overall development, and offer such products to millions of people in Asia, Russia, Latin America, Africa and elsewhere. In pursuing the strategy for emerging markets, Panasonic will be going head to head with local bargain brands with years of experience squeezing costs to maintain razor-thin profit margins. To trend costs, Panasonic said it will need to perform a jazz overhaul of how it conceives, designs and manufactures its products.

The electronics actualiser said it isnt ready to reveal detail about its product strategy, but Panasonic acknowledges it will have to make tough decisions about what is essential and what can be left(p) out. The number of doors on a refrigerator is one example. Models in Japan often have four to six doors, because Japanese consumers like compartments, even though it reduces usable space. But eliminating excess doors simplifies the manufacturing process and requires fewer parts, reducing the overall cost. The company already has some experience tailoring products to different markets. For instance, a refrigerator sold in Vietnam has a big freezer and makes ice cubes in under two hours, as consumers there... If you want to stupefy a full essay, order it on our website: Orderessay

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