EC and Apparel Industry

Summary of Situation Presented in the Case A 1997 Kurt Salmon and Associates (KSA) have showed that 36% of consumers were willing to pay more for usance vesture (Lves and Piccoli, 2003, p. 80). Catering to this, various e-commerce initiates have been launched utilizing information technologies and automation that cook the linkage between a customers preferences and the capability of a manufacturer to produce apparel based on these preferences, or mass customization. It is a process that uses the same toil resources to manufacture a variety of similar, yet individually alone(p) products (TC, 2002). Apparel customization comes in three varieties, personalization, fit and design.

Among various players, spheres contain custom tailored apparel initiative is a enormously successful store of IT-driven strategy. The company sells traditional threads stressing tincture and value and the primarily means of marketing is catalog and forte catalogs. It is one of the first major apparel firms to recognize the in demand(predicate) Internet economics (Lves and Piccoli, 2003, p. 81). The CEO stated in his 1999 yearbook report that every sale through Internet potentially could be more profitable than through the catalog repayable to savings in selling costs that accounted for 40% of Lands End operating costs.

In collaboration with its partner, prototype Solutions Inc.



, Lands End launched several Internet-based custom tailored programs with a spacious global reach of its supply chain and all custom products were made in Mexico. Since then, the company has managed to sustain its competitive emolument derived from IT-driven initiatives and doubled its net income in just four geezerhood while total sales only increased a relatively moderate 14% in the same period.

2.          achievement Factors a)         Barrier of Entry and the Exclusivity According to Porters matched Forces Model (CFM), additional companies may be reluctant to visualise the custom apparel market due to several factors, in particular, i) ...

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