Thursday, April 4, 2013

Coca-Cola entering the Indian Market

Did you know that over 11,000 cans of Coca Cola products are consumed eery second of every day? That is over a cardinal sodas a day! This is a commodious stretch from when the gild was first founded in 1886 and only sold an average of lodge drinks a day. Yes, over one hundred years agone it sold for 5 cents a glass and was poured from a jug. The deoxycytidine monophosphate trademark is now as much American movie as apple pie and baseball. Coca Cola Bottling is currently a Fortune 500 company that posts a $3.53 billion sawbuck net profit. Ironically, only 30% of their sales cum from the unify States--which means the remaining 70% are from overseas customers.

With a population of 1 billion, according to its website, Coca Cola was reintroduced to the India consumers on October 23, 1993 only gaining third place in the cola market. (Pepsi holds the issuance one position.) The Pepsi Company (PepsiCo) took advantage of Cokes 16-year absence to grasp a strong hold on its customers. Under the reigns of Wayne Calloway who took over 15 years ago, Pepsi has really given Coke a perform for their money.

The battle between Coca Cola and Pepsi has been a long brewing war. Asking which is the better of the two is like postulation whos the better super hero, Superman or Batman?

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Will we ever know? Last year in India, in the exemplary Im gonna tell on you school yard tactics that weve come to expect from these two companies, Pepsi had to call the police because Coke wasnt playacting fair. In fact, Coke India had acquired over 5 million of Pepsis bottles from recycle plants and didnt exigency to give them back. A court order after and the two are playing nice again agreeing...

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