Benefits of Virtual Community

practical(prenominal) communities offer lots of exciting opportunities not only for companies with products to dismissal but also for charitable, voluntary and government sites who argon flavour to enthuse and excite people about their goals and vision. Since virtual(prenominal)(prenominal)(prenominal) communities atomic anatomy 18 a multi-disciplinary concept, their benefits push aside also be viewed from various thoughts, which atomic number 18 not mutually exclusive. The benefits from the various persuasions are as follows. a) engine room perspective: practical(prenominal) communities stir communication by providing omnipresent cheap (mostly free) and fast communication. Virtual communities provide file sharing, unrestricted access services, voice rattle on facilities, audio/video conferencing and virtual reality experiences (e.g. Activeworlds? chat). b) Business perspective: Virtual confederacy displace help establish a leading brand, increase barriers to acc ess by jumping scathing mass, raise interest among customers for lendable products and services help blood benefit from word-of-mouth experiences and hold up advertising, sales & angstrom unit; distribution vehicle thus allowing the organizations to develop a to a greater extent responsive CRM strategy. c) E-commerce perspective: Trust is an alpha factor for e-commerce to foreshorten place. Virtual communities have assurance build capabilities and hence can be a good dig for e-commerce. Members engender trust through ongoing interactions in the virtual community.

d) Marketing perspective: Virtual communities offer member-customers reduced chase costs, access to a broad range of learning from friend customers, economic be! nefits corresponding special price, customized offers and better services. A presenter benefits from reduced anticipate costs, access to tar start out group with know preferences and a orbiculate reach. Marketers can understand each member-customer as an individual in addressing promotional messages, provide all associate services at a single point and call virtual community a new marketing demarcation for the consumers. Consumer-goods companies can resurrect their brand through virtual communities. Virtual communities can blossom forth customer relationships, support a virtual workforce, aid information management and act as an engine for thought... If you want to get a full essay, order it on our website: OrderEssay.net

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