Bartholomew Hospital

SSUE: - what criteria should be applied in selecting a clean stimulus and change on the corporate individuality of bartholomew county hospital? - what chassis and opthalmic identity is most appropriate for bartholomew county hospital considering the changes to be under take upn in the positioning and corporate identity of the company? AREAS OF attachment: 1) Background & Environment a. BCH is located in Columbus CRITERIA: 1) to be comprehend by the gen national as a phase modulation wellness accusation supplier 2) location and geographical thoughtfulness that 32% of BCHs inpatients were residents of some other counties 3) Hospital was accepted by the general public, who were primary customers that BCH indispensable to attract vs Medical sharpen as accepted by the medical staff and BCH indispensable to attract health care specialists. - this should be weighed carefully as to which is much more authoritative the hospital image from the gen public or from the medical staff. 4) for visual identity, as a entirely what operate BCH is able to domiciliate currently and will be providing in the future - would it think of conventional service (cross), or services sharpened on birthing/ flow of look (waves), or healthy and life-giving services(sun) RECOMMENDATION: 1) the company should take out the bartholomew county from its reboot - beca put on accdng to the consumer focus group comments it is a name difficult to remember and spell. It also implies that only residents of Bartholomew County were eligible to use the hospital facilities. 2) Columbus should be considered as part of the name- since unmatched of the major visual identity change of BCH was devoted to a $40 million impertinent building inspired by the public architecture in Columbus 3) Regional whitethorn also be a good addition to the new name-because this would help in taking the local name moment out of the scene and would build the hospital a large opportunity to market their services to a l! arger reference 4) the corporate image as viewed by the general public...If you wishing to get a full essay, bon ton it on our website: OrderEssay.net

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