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EXECUTIVE SUMMARY In this report we argon analyzing how we erect profit the Grocery turn up(p)let Sales for the Hindustan Coca-Cola Beverages. Coca- cola had done a considerable job in the late 90s when they had come up with the new market placeing strategies like introducing the wasted bottles of 250ml at small which was specially designed to cater the low marrow class people. They had acquired Thumps Up in 1993 which had 30% of market parcel out at that time. So they were competing at many fronts successfully at the same time. Their success was conspicuous from the unmatchable summation during 1998 2003 In this period they grew by 76% which was a track out front as compare to the other beverages companies like Pepsi. only when in the last couple of eld because of change in the profession model of the beverage industries and aspireting stagnant at the marketing strategy front their last twain years performance was not up to the standard which they wee answ er for themselves. In 2011 they grew by only 0.83% where their primary competitor Pepsi grew by approximately 25% during the same period. So our objective is to increase the sales of the grocery conduct of the Hindustan Coca cola pvt. Ltd. We clear found tierce approaches to increase the sales of Coca-Cola 1) Pricing 2)packaging 3)marketing and promotional. Out of these three we vex decided to go with the marketing and promotional. We have found out that there are basically two types of grocery channels 1) permanent 2) seasonal. It could be one of the prudent decisions if Hindustan Coca-Cola would invest in the permanent grocery stores in a holistic expressive style like investing in buying more racks , freezers , dissimilar agreement with the permanent vendors and exploreing for marketing the different schemes with those companies in which they have stakes like Parle. They could as well look forward to take the benefits of the location of stores like the ones which ar e tightfitting to hospitals and universitie! s with the aggressive marketing strategy and with the...If you want to get a full essay, order it on our website: OrderEssay.net

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