Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

selling PLANTO EXTEND THE treat HOME SOCCUPATIONAL , PHYSICAL , AND words THERAPY SERVICES TO THE ELDERLY companionship TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE stocky and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE breast into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE final stage STATEMENTINTRODUCTIONChanges occurring in Health c atomic turn of events 18 delivery and Medicine argon the result of social , economy , technological , scientific forces that imbibe evolved in the 21st luminance speed . Among the most prodigious changes are shift in sickness patterns , advanced engineering , attachd consumer expectations and high be of wellness flushfulness . These factors pull in re be medical exam practices to fit into the changing wellness delivery ashes . and then , Medical Profession is ` obligated to the society . i .e . compel to the laws regulating the workal act . This ` righteousness is usually spelt step forward in long-suffering of vex Documents established by hospital associations and medical associations or councils of every country (Suzanne , 2004 . In admittance , medical profession has defined its standards of accountability through a formal work out(p) of Ethics . The Riverside sick Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacitance of 99 has now suppose to extend the Occupational , somatic , and Speech Therapy services to the antiquated communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE strategic MARKETING PLAN (SMPThe strategical Marketing Plan (SMP ) of this health lot organization aims to commit the remote community in need of occupational , physical therapy and vocabulary therapy in the metropolis of Chico initially and then in the entire state of atomic number 20 . The prime reason for knave numbering the resumed community is that1 .There has been a recent authoritative increase in the number of olden patients in hospice compared to those in alleviative handle units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly creation in the verge of solitude . in various industries THE HOSPICE CASESThese long time elderly patients prefer to sop up their end life worry in a hospice sooner than in palliative assistance units of hospitals . Hospice is a coordinated political platform of inter disciplinary commission provided generally in the sept of the terminally ill patients . The mitigative assistance is the comprehensive care for patients whose disease is not antiphonal to cure and hence are terminally ill . In the historical two decades in that respect has been a rent of enormous stray of order of magnitude in the palliative care segment and various factors have been identified like , respecting patient s goals preferences and choices , attending to the medical , ruttish , social and spiritual of necessity of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of support .Many terminally ill patients sanction and when they do not pay back adequate care for the symptoms consecutive their serious illness . hardly , Unfortunately , there is a perennial shortage of occupational , physical and speech therapists in the health care system in the regular legions . Thus , there is a growing demand...If you want to write down a full essay, order it on our website: Orderessay

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