Kodak

1. What is the decision facing Kodak? Kodak company faces proximo challenges-it give the bounce non bristle withal but must look for more(prenominal) than strategic opportunities in the future. 2. What factors are important in understanding this decision sanction? Kodak must continue to develop new products. They need to inning other opportunities to cast up its share of the digital pic securities industry. Kodak pull up stakes have to continue innovating to endure an option for customers in the future and enhance the companys chances of survival. 3. What are the alternatives? First, Kodak needs to increase investment in non- catch areas of the business. take to areas just bring tiny profits to the company and these footling separate of profits are not enough to deliver Kodak to develop other business. Second, Kodak opinionated to consumers launched a series of models of digital cameras and inkjet printers, and Fuji, HP, Canon and other digital business area in front of the contest. Doing like this, consumers can compare these companies products and do a right choice. Good products ever so are not afraid to be compared. Third, corporate would corporate restructure.

The original spud image department, medical tomography department, mercantile video image reorganized for commercial, commercial printing, medical imaging, digital and film imaging systems, digital imaging and technology department of five parts in Kodak. Reorganization departments give more details to employees and consumers. Employees would love what are responsibilities for them and consumers would know which departments should they find to do business with. It makes diffuse to complete their goals of each dep! artments. Fourth, Kodak is no prolonged do semipermanent investment to the conventional film business. In this modern society, digital cameras do well in digital market. Most of mess dont pay more attention on traditional film. Fifth, Chinese market is a large market that Kodak should develop it. They decided to do the traditional business and digital...If you call for to get a full essay, direct it on our website: OrderEssay.net

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