Internal Marketing Strategies

glom\nThe study principally looked at the impact of indispensable merchandising on service oral communication within the banking industry with picky emphasis on Barclays bound Ghana limited. Other special(prenominal) objectives included: To find divulge how innate merchandise preempt positively impact on employee commitment towards the organization and its clients, to find the benefit of practicing internal trade to Barclays bank, to determine the impact of internal marketing practices on client satisfaction and to analyze shipway in which internal marketing can improve an organizations general productivity.\nA Sample of 40 respondents were employ for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview academic term was conducted for some selected managers. The study is in the first place qualitative and as such, a non probability sampling proficiency (convenience sampling) was apply to select respondents for th is research. A combination of self administered and typesetters case to deliver contact was used to solicit for the primary data. The questionnaires were the major(ip) data collection source, with face to face contact used to augment explanations and additional information. Managers and provide of the bank were interviewed while questionnaires were distributed to customers of the bank. information was then extracted from the respondents and analyzed utilise the Statistical Program accessible Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to deliver exceptional customer service. Again it was revealed that for the organization to fill up customers needs and wants, employees must understand the banks internal policies laying ofttimes emphasis on internal marketing strategies in the tar of satisfactory services. The study concludes that conform to employees will lead to che erful customers and quality service delivery. The research worker also recommends th... If you want to point a full essay, mold it on our website:

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