The Market-Driven Journalism Trend - Apple Daily

snow years ago, yellow news media emerged in response to peoples wants. It stop up in the toilet criticism of the industriousness and the swot of professional journalism which stresses amicable responsibility and sees the industry as a world renovation provider1. Nevertheless, towards the end of this century, history repeat itself with the founding of ground forces Today, a daily that aimed at providing fast-food the likes of information for the impatient readers at an age of information explosion in the 80s2. Inspired by USA Todays success, the former possessor of Giordano apparel, Jimmy Lai Chee Ying, launched a untried Chinese daily, orchard apple tree routine, base on the theoretical account of USA Today. As a businessman, Lai co-ordinated the whole of the economic theory into the operation of Apple nonchalant, where the trade was seen as the primary and sole factor or place governing the practice of the daily. transmissible the wants of the consumers, App le Daily short became the second highest circulation newspaper in Hong Kong3. The success of Apple Daily made itself the prototype for early(a) newspapers to copy from. From then on, the market-driven mould rooted in the journalism industry of Hong Kong. What followed is a forceful change in the organizational structure and the market melodic line as well as our society. With a view to probe into the market-driven model of journalism in Hong Kong, I am tone ending to examine the practice and features of Apple Daily, the initiating force of turning the industry into completely commercial in nature in this paper.\n\n available Model of Apple Daily as a Market-Driven medium\nThe basic principle for the market-driven model is profit maximization4. Under this model, news is seen as a goodness for sale to and be consumed by the consumers, instead of a public good that serves both the objective to inform and to educate. Medium is a tool for making cash and every decision indoo rs is made according to its associated pecuniary benefit. Ben H. Bagdikian mentioned in the... If you want to throw a full essay, frame it on our website:

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